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Spring cleaning products6/13/2023 ![]() ![]() So far, adoption is still low – April data show just 8% have tried subscription cleaning supply boxes or kits that offer refillable products, while 61% have never heard of the companies (n=3,313). Many offer consumers the option to receive monthly kits with refillable “eco-friendly” products, where you can refill reusable bottles using tablets or solutions rather than repurchasing bottle after bottle. In recent years, the rise of subscription services has extended to cleaning supplies, with companies such as Grove Collaborative, Blueland, and Cleancult. While the majority of consumers continue to purchase from old faithful brands, the growth in natural product usage could in part be related to a flurry of new products on the market. Trend to Watch: Refillable Cleaning Subscription Boxes A greater percentage plan to use only natural cleaning products this year (up 2 points), while far fewer will use only chemical-based (down 8 points). Nearly half (47%) of those who are doing the most spring cleaning say that they will use natural products and chemical-based products the same amount, up from 41% in 2022. Interest in Natural Cleaning Products GrowingĬonventional chemical-based products still hold an edge over natural products, but reported usage of natural cleaning products among spring cleaners has gone up since last year, as chemical-based usage fell. adults who typically purchase cleaning products from:Ī total of 86% of respondents say they typically purchase one or more of the brands in the list. Here’s how the leading brands rank among Americans (data collected in April, n=3,302). A look at some of the biggest names in household cleaning products – from conventional to natural to private label – shows Clorox is the most popular, followed by Lysol. Of course, when it comes to cleaning, there are plenty of products on the market. ![]()
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